英語咖啡館 Ep.262: 美國抖音難民搬家到小紅書,他們知道是什麼書嗎?Tiktok refugees and RedNote community

2025-03-26·29 分鐘

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美國政府今年一月實施的TikTok禁令讓眾多內容創作者流離失所,而RedNote(小紅書)這個中國平台卻因此迎來了意外的國際浪潮。為什麼創作者們選擇小紅書而非Instagram或Facebook?當美國用戶與中國用戶在同一平台相遇,會碰撞出什麼有趣的文化交流?貓咪照和"間諜"的梗又是怎麼回事?

這集節目不僅帶你了解當前的社交媒體變革,還顯示了不同文化如何在數位世界中相遇、碰撞並互相學習。想知道小紅書能否持續吸引這波"TikTok Refugees"並成為真正的國際平台嗎?快來收聽這集精彩內容吧!

The TikTok ban implemented by the US government in January has left many content creators displaced, while the Chinese platform RedNote (Xiaohongshu or "Little Red Book") has unexpectedly welcomed an international wave of users. Why are creators choosing RedNote over Instagram or Facebook? What interesting cultural exchanges emerge when American users meet Chinese users on the same platform? And what's the story behind cat photos and "spy" memes?

This episode not only explores the current social media transformation but also illustrates how different cultures meet, interact, and learn from each other in the digital world. Curious whether RedNote can continue to attract these "TikTok Refugees" and become a truly international platform? Tune in to this episode!