本集介紹
航空公司的商品 到底是服務、機上設施、還是免稅品? 其實由航點串起來的航線,才是航空業賺錢的利器啊! 但至於航點有哪些、串起來可以怎麼飛,都是一門深奧的學問。
所以Ep. 22要來聊聊航空公司 => 怎麼決定要去哪裡"踩點"?連成"線"後又是怎樣光景? => 如何窺探我們想去哪裡玩?又有去那裡的需求? =>
有哪些航線規劃的因素聽起來很合理但又似是而非? => 直飛v.s.轉機,你的一小時值多少錢? => 商人無祖國、但小資愛本土?
Airline's prime product is service, onboard facilities, or duty-free? In fact,
"routes" connected by "destinations" are the real cash cow for them. As for
which one and how to fly are route planners' main jobs, being good at finding
both big and small potential markets. So in Ep. 22, we'll discuss => how
airlines decide where to explore? and how to connect? => how airlines know their
customers' needs and aspire? => what are the big three for network planning? =>
direct v.s. transfer, how much does your time cost? => nationality and patriot
actually hugely influence the route performance?
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