Description

98% of marathon runners use Garmin devices to track their progress. Either you drive a Ford, Toyota or BMW, chances are your car uses Garmin's GPS system. Garmin's wearable devices are also loved by pilots, divers and triathletes. How did this company co-founded by a Taiwanese engineer come to dominate the business of navigation?

05:10 - What was Garmin's founding story?
09:15 - How did Garmin find a niche market in navigation?
14:20 - Why Garmin dominates the car navigation market?
20:00 - How Garmin works with big automakers

Host: Kwangyin Liu
Guest: Jay Shen, Managing Director of ASIA Automotive OEM Group of the Garmin Group
Producer: Weiru Wang

＊Read about Garmin's competitive edge in technology:https://english.cw.com.tw/article/article.action?id=252
＊Share your thoughts: bill@cw.com.tw

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