概要

Think your business idea has to be PERFECT before you start? In this episode, I sit down with entrepreneur, inventor, and Pilates expert Amy Jordan to talk about what it actually looks like to trust your ideas enough to bring them to life. Amy shares how she went from a career at Marvel to opening a Pilates studio as a side hustle, inventing her own equipment, earning multiple patents, and building businesses around the problems she saw people experiencing every day.

We get into why your best ideas often come from getting closer to the people you want to serve, how to stop letting competition distract you, and why execution matters so much more than having a polished first version. Amy also opens up about how movement helped her heal from childhood trauma and supported her through an incredibly difficult battle with cervical cancer. Get ready to trust yourself more, pay attention to the problems worth solving, and take the first step on the idea you can’t stop thinking about.



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HIGHLIGHTS

00:00 Meet Amy Jordan, Creator and CEO of WundaCore.

02:30 How relationships can connect you to your next level.

04:00 The mindset shift that creates more freedom as an entrepreneur.

06:45 Knowing when your work no longer feels meaningful.

10:15 How a side hustle turned into Amy’s first Pilates studio.

12:00 The creative process behind turning a problem into a new invention.

14:15 How to stay in your lane when other people criticize your ideas.

18:30 Immersing yourself in a new industry before trying to build in it.

20:30 The value of hands-on experience when creating something people need.

25:45 How Amy turned a simple idea into a patented product.

29:00 The problem Amy set out to solve with her new home Pilates machine.

33:45 What to do when you hit a roadblock while building something new.

35:00 How movement can become a powerful tool for healing and self-care.

39:30 The mindset that helped Amy keep moving through a major health crisis.

42:45 How sharing your struggles can help other people feel less alone.

45:15 The reminder to listen to your body and get anything unusual checked.

47:30 Where to find Amy’s workouts and Pilates inventions.



RESOURCES

Shop WundaCore and use code LORI10 for $10 off your ring or blocks HERE

Watch Amy’s free YouTube workouts at Amy Jordan Official

Get on the waitlist for Mentor Collective Mastermind HERE!

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FOLLOW

Follow me: @loriharder

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Follow Amy: @amyjordanofficial