The New Music Business with Ari Herstand

This week on the New Music Business podcast, Ari sits down with Laurie Lee Boutet, artist manager at Wednesday Management and manager of the chart-topping Canadian rock band The Beaches.Laurie shares the incredible story behind The Beaches' explosive rise following their breakout sync placement in Off Campus, why viral TikToks aren't enough anymore, and how artists can build lasting careers by creating cultural moments and not just chasing algorithms.Follow Laurie Lee:https://www.instagram.com/laurieleeboutet/https://www.wednesdaymgmt.com/Check out Ari’s Take:https://aristake.com05:21 Why Viral TikToks Don't Work Like They Used To08:00 The Sync That Changed Everything12:50 From 18,000 to 1 Million Streams a Day18:42 TikTok vs. Instagram: Where Artists Should Focus24:44 Should Indie Artists Skip Music Videos?28:33 The New Era of Music Marketing35:19 How to Create True Superfans43:13 Stop Wasting Money on Content52:08 The Future of Artist Growth59:53 Laurie's Biggest Career LessonEdited and mixed by Ruben ZarateMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com---------------------------------------------------------------Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business podcast, Ari sits down with Andreas Schuller, hit songwriter, producer, and co-founder of music publishing company Honua Music. Andreas has written and produced songs for artists including The Weeknd, Jason Derulo, Madison Beer, and many more, accumulating billions of streams and numerous gold and platinum records.Andreas breaks down how hit songs are actually created, how publishing companies develop songwriters, and why today's music industry is more relationship-driven than ever. He shares the story behind Jason Derulo's smash hit "Wiggle," explains how songwriting camps work, discusses the evolution of professional songwriting, and offers practical advice for aspiring songwriters trying to break into the industry.Follow Andreas Schuller:https://honuamusic.com/Check out Ari’s Take:https://aristake.com03:48 - Meet Andreas Schuller: Hitmaker Turned Publisher12:19 - Music Publishing Explained: How Songwriters Make Money18:39 - The Story Behind Jason Derulo's "Wiggle"22:02 - Songwriting Splits, Credits, and Industry Politics30:37 - How Professional Songwriting Has Changed Since 201034:46 - Breaking Into the Music Industry as a Songwriter39:03 - Originality vs. Trend Chasing: What Actually Works?49:37 - Building Great Writing Rooms and Finding Creative Chemistry52:39 - AI, the Future of Music, and What's Next for SongwritersEdited and mixed by Ruben ZarateMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com---------------------------------------------------------------Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business podcast, Ari sits down with legendary A&R executive, publisher, and educator Pete Ganbarg.With more than three decades in the music industry, Pete has helped shape the careers of artists, songwriters, and hit records across multiple generations. In this conversation, he breaks down how A&R has evolved from the days of artist showcases and long-term development deals to today's algorithm-driven landscape. Pete explains why great A&R is still about connecting great artists with great songs, even as technology and discovery platforms continue to change.Follow Pete Ganbarg:https://substack.com/@peteganbargInstagram: https://www.instagram.com/peteganbarg/Check out Ari’s Take:https://aristake.com04:21 – The True Role of A&R: What Has Changed and What Hasn't09:00 – Artist Development vs. Chasing Quick Hits13:20 – Why Live Performance Still Matters to Labels16:05 – TikTok Stars, Viral Songs, and Building Careers20:50 – The Difference Between a Song, an Artist, and a Career25:55 – How Pete Discovers and Develops Songwriters30:10 – Michael Pollack's Journey to Writing "Flowers."35:15 – Songwriting by Committee, Sampling, and Publishing Trends40:50 – AI, Songwriting, and the Future of Music Creation48:15 – What Excites Pete Most About the Future of Music54:07 – What It Means to "Make It" in the New Music BusinessEdited and mixed by Ruben ZarateMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com---------------------------------------------------------------Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business podcast, Ari sits down with Dee Diaz, Vice President of Marketing at Reach Records.At Indie Week 2026, Dee shares the innovative marketing strategies behind Lecrae’s Reconstruction album campaign, which helped propel the project to a Billboard Top 10 debut. From sending exclusive mailers to the label’s most loyal fans. To building a gamified direct-to-fan platform called The Workshop, Dee reveals how Reach Records prioritized community, superfans, and authentic artist engagement over chasing algorithms.Find Dee Diaz:https://www.instagram.com/deediaz_/https://www.instagram.com/reachrecords/Check out Ari’s Take:https://aristake.com05:06 - Meet Dee Diaz and Reach Records08:47 - The History of Reach Records and Lecrae12:31 - Building the Reconstruction Campaign15:07 - The 1,000 Fan Mailer Strategy16:19 - Creating The Workshop Fan Community19:37 - Turning Superfans Into Brand Ambassadors29:09 - Community Service as Music Marketing37:39 - The Story Behind “Coming In Hot”43:29 - Why TikTok Doesn't Convert Like It Used To46:17 - What It Means to Make It in the New Music Business47:00 - Audience Q&AEdited and mixed by Ruben ZarateMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com---------------------------------------------------------------Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business podcast, Ari sits down with Nicole Abea, Director of Influencer & UGC Promotions at Hopeless Records.Over the last decade, Nicole has helped evolve Hopeless Records’ marketing strategy from traditional social media campaigns to modern influencer marketing, user-generated content (UGC), and TikTok-driven discovery. Starting as an intern and rising to lead influencer and UGC promotions, Nicole has worked with artists including Scene Queen, THXSoMCH, Neck Deep, Melrose Avenue, Autumn Kings, and more.Nicole pulls back the curtain on how music marketing actually works in 2026. They discuss influencer campaigns, fan accounts, micro-budget marketing strategies, TikTok trends, BookTok, DSP pitching, and how artists can build communities that translate into real fandom.Follow Nicole Abea:https://www.instagram.com/nicolethedesigner/https://www.instagram.com/hopelessrecords/Check out Ari’s Take:https://aristake.com03:57 Nicole Abea on Influencer & UGC Marketing at Hopeless Records08:44 The Reality of TikTok Seeding, Fan Accounts & Music Promotion15:20 How to Market a Song with a $2,000 Budget18:25 BookTok, Online Communities & Finding Your Audience23:29 What Spotify and DSPs Want from Artists26:26 Why Record Labels Are Signing Influencers33:21 Scene Over Genre: How Modern Fandom Has Changed42:41 How All Time Low's “Dear Maria, Count Me In” Went Viral Again45:22 Rage Bait, Algorithms & The Future of Music Marketing51:00 Closing ThoughtsEdited and mixed by Ruben ZarateMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com---------------------------------------------------------------Hosted on Acast. See acast.com/privacy for more information.