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The Singles' Day, or Bachelors' Day, originated at Nanjing University in 1993. 11/11, consisting of four 1's, was chosen as it represents four singles. There are several ideas explaining the creation of the Singles' Day festival. The most widely accepted idea is that the holiday grew out of Nanjing University's dorm culture. One origin story is that in 1993, four male students of Nanjing University discussed how they could break away from the monotony of being single and agreed that November 11th would be a day of events and celebrations in honor of being single. These activities spread through the university and eventually made their way into wider society. The spread increased with social media use, and the event has become increasingly popular within contemporary Chinese culture and society.


資料來源: https://en.wikipedia.org/wiki/Singles%27_Day

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