PR | EPK (Electronic Press Kit) 101 ft. Make Your Mark

2023-02-07·18 minutes


So today, we're going to be talking about best practices for EPKs, otherwise known as Electronic Press Kits for artists. And as someone who works in journalism and distribution, I think this is something that's very important for any independent artist. EPKs are a very important in helping to further your conversation with a third party, no matter if it's with a distribution partner, the DSPS, a media platform, or any other kind of partner. It's be a stepping stone for you to further the conversation with key potential partners. So it's really important to get it right. 
In collaboration with Make Your Mark, I had the pleasure of sharing my best practices for EPKs with their artists - everything from formulating, to creating, to updating your EPK. We even go a little into how to write your own press release! And now we're here sharing that information with you too! For any indie artists who aren't sure where to start when it comes to creating your EPK, press play and let us do the talking.
The full presentation for our 'EPK: Best Practices' session is up on our Patreon! Head over to our 'Level Up Podcast' tier and subscribe for supplementary resources that come with all of our content.
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