Acquired

We tell the story of the single greatest business ever created: Google search. From its origins as a Stanford research project called BackRub, Google became the front door to the internet. Today it’s an essential service for over half the world, and one that generates more profit than ANY other US company — more than Apple, Microsoft, or Berkshire Hathaway.But it wasn’t always so obvious. When Larry and Sergey began working on BackRub in 1996, search was a backwater industry in silicon valley. Existing search companies were eking out a living as vendors to the then-dominant “portals” like AOL and Yahoo. Google’s come-from-behind success was the result of three massive step-function leaps forward in algorithms, infrastructure and business model… some invented by Google and some borrowed (and perfected!) by them.Today, things are not so obvious once again for Google. Despite earning more profits than all of its big tech peers, its stock trades at significantly lower multiples — a $1 trillion or more discount to Apple, Microsoft and Nvidia. Investors are concerned that AI will render Google’s beautiful business model obsolete, even though Google also basically invented modern AI and continues to lead on many dimensions. This episode begins a multi-part series where we dive into the full history that led us to this point. Tune in and enjoy!Sponsors:Many thanks to our fantastic Summer ‘25 Season partners:- J.P. Morgan Payments- Anthropic- Statsig- VercelLinks:- BackRub recreation- Original Google logo- Jeff Dean’s resume- Worldly Partners’ Multi-Decade Alphabet Study- Episode sourcesRadio City Live Show:- Join us July 15 at Radio City — Ticketmaster: https://acquired.fm/nyc- July 12 Central Park Run- July 15 Pre-Show Meetup- July 15 Afterparty- July 16 Encore Event with J.P. Morgan PaymentsCarve Outs:- The Rehearsal with Nathan Fielder (Season 2)- Your Friends and Neighbors- Andor Season 2- Gamecraft Season 3- Steam Deck vs Switch 2 dilemmaMore Acquired:- Get email updates with hints on next episode and follow-ups from recent episodes- Join the Slack- Subscribe to ACQ2- Check out the latest swag in the ACQ Merch Store!‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

We sit down with Steve Ballmer, the legendary former Microsoft CEO and owner of the LA Clippers, for an epic conversation covering his 34 years at Microsoft. Steve listened to our Microsoft episodes and had some thoughts to share — and boy, did he deliver. Steve takes us point-by-point through the original IBM DOS deal that started everything, how he built Microsoft's enterprise business from scratch, and offers his candid reflections on missing mobile and search. We also cover the story behind “developers, developers, developers”, the complexities of his relationship with Bill Gates (including a year where they didn't speak), and why he ultimately decided to step down as CEO. Plus, we learn why Steve has held onto his Microsoft stock through it all — giving him arguably the best investment track record in the world over the last 10 years with his net worth growing from $20B to $130B since leaving. And of course, we couldn't resist also talking about his other passion: the Clippers and Intuit Dome. Hit play and get ready to experience the patented Steve Ballmer energy and fun on full display!Sponsors:Many thanks to our fantastic Summer ‘25 Season partners:- J.P. Morgan Payments- Statsig- Vercel- AnthropicLinks:- Steve's PowerPoint Slides- Join us July 15 at Radio City!More Acquired:- Get email updates with hints on next episode and follow-ups from recent episodes- Join the Slack- Subscribe to ACQ2- Check out the latest swag in the ACQ Merch Store!‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

What if we told you that the most important company in US healthcare was run from a farm in rural Wisconsin? And that farm contained the world’s largest subterranean auditorium, as well as Disneyland—style replicas of Hogwarts and the Emerald City? What if we told you that the person who started, runs and owns this establishment has legally ensured that it will never be sold, never go public and never acquire another company? And that this person, Judy Faulkner, is also likely the wealthiest and most successful self-made woman in history?Welcome to the story of Epic Systems, the software company that underpins the majority of the American healthcare system today. Epic isn’t “just” an electronic medical record (the category it’s usually lumped into), or an online patient portal (which is how most of the US population interacts with it via its MyChart application). It’s more akin to a central nervous system for hospitals and health clinics. Almost everything in a hospital — from patient interactions to billing, staffing, scheduling, prescriptions and even research — happens on Epic’s platform, and over 90% of American medical schools’ graduating doctors, nurses and health administrative staff are trained on it during their educations. Tune in as we dive into the almost-unbelievable story of how this epic company came to be!Sponsors:Many thanks to our fantastic Spring ‘25 Season partners:- J.P. Morgan Payments- Fundrise- ServiceNow- CrusoeLinks:- Save the date, July 15 in NYC!- Epic’s Verona campus- Worldly Partners’ Multi-Decade Epic Systems Study- Episode sourcesCarve Outs:- Ken Block in San Francisco- Nintendo Switch 2- Knives Out- Brat by Charli xcx- Music To Refine To: A Remix Companion to Severance by ODESZAMore Acquired:- Get email updates with hints on next episode and follow-ups from recent episodes- Join the Slack- Subscribe to ACQ2- Check out the latest swag in the ACQ Merch Store!‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

When you saw this episode pop up in your feed, you either jumped for joy and hit play immediately (in which case you’re not reading this), or you said “Huh. That’s a surprising episode.” Well, if you’re in group two, boy do we have a treat for you!IPL is the fastest-growing, most dynamic and most disruptive force in the sports industry today… and this may come as a shock to many Americans, but it might just be on track to surpass the NFL as the world’s most valuable sports league. The IPL is currently valued at $16B, with a TV rights deal that’s higher in per-match dollars than the NBA and the English Premier League. And all this for a league that’s right now just 10 teams who collectively only play 74 total games per season… and oh yeah, the whole thing is only 17 years old! Tune in for an absolutely amazing story, filled with genius, drama (Rupert Murdoch! Disney! Bollywood!) and a perfect encapsulation of the rise of modern India.Sponsors:Many thanks to our fantastic Spring ‘25 Season partners:- J.P. Morgan Payments- ServiceNow- Fundrise- CrusoeLinks:- Save the date, July 15 in NYC!- Ed Cowan’s Business Breakdowns of IPL- Worldly Partners’ Multi-Decade IPL Study- Episode sourcesCarve Outs:- Severance- StratecheryMore Acquired:- Get email updates with hints on next episode and follow-ups from recent episodes- Join the Slack- Subscribe to ACQ2- Check out the latest swag in the ACQ Merch Store!‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

Rolex is a series of paradoxes. They sell obsolete and objectively inferior mechanical devices for 10-1000x the price of their superior digital successors… and demand is stronger than ever in history! Their products are comparable to a Hermès Birkin bag in price, luxury status and waitlist times… yet they produce over 1m units / year (roughly 10x annual Birkin production). They make the most universally recognized and desired Swiss watches… yet their founder wasn’t Swiss and didn’t start the company in Switzerland! If Rolex were publicly traded, they’d almost certainly be among the top 50 market cap companies in the world… yet they’re 100% owned by a charitable foundation in Geneva that (among other things) literally just gives away money to local people in the city.Tune in for one of the most fascinating and admirable companies we’ve ever covered on Acquired. We had an absolute blast making the episode, and hope you enjoy it as much as we did!Sponsors:Many thanks to our fantastic Spring ‘25 Season partners:- J.P. Morgan Payments- ServiceNow- Fundrise- HuntressLinks:- The Renaissance of the Swiss Watch Industry - Marc Bridge- HODINKEE - Inside All Four Rolex Manufacturing Facilities- “If you were…” campaign- Worldly Partners’ Multi-Decade Rolex Study- Episode sourcesCarve Outs:- Bluey- Acquired on Armchair Expert- Eleven ReaderMore Acquired:- Get email updates with hints on next episode and follow-ups from recent episodes- Join the Slack- Subscribe to ACQ2- Check out the latest swag in the ACQ Merch Store!‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.